Media

Sources: DraftKings hires chief media officer with acquisitions in mind

Daily / Tuesday, April 13, 2021
DraftKings hired former Verizon Senior VP/Corporate Strategy & Chief Business Officer Brian Angiolet as the company’s "first-ever chief media officer," and he will "lead a team responsible for evaluating potential media acquisitions and content efforts," according to sources cited by Sara Fischer of AXIOS. The team will "help vet...

Masters final round has lowest springtime audience on CBS since '93

Daily / Tuesday, April 13, 2021
CBS averaged 9.45 million viewers for the final round of the Masters, which marks the lowest figure for the Sunday at Augusta National in the spring since '93 (9.41 million for Bernhard Langer’s second Masters win). Hideki Matsuyama this year won by one stroke over Masters rookie...

SBJ Unpacks: Blending in-person, virtual to define post-pandemic event coverage

Daily / Tuesday, April 13, 2021
On the latest "SBJ Unpacks" podcast, sports communications consultant Joe Favorito and SBJ’s Andrew Levin turned their attention toward media engagement and adapting for content in a post-pandemic sports world, namely via the hybrid event model, which embraces both in-person and virtual experiences simultaneously. Among...

Pac-12 Networks projected for record surplus in FY '22

Daily / Tuesday, April 13, 2021
Pac-12 Networks is "projected to produce a record surplus" in FY '22, assuming college sports return to normal in the fall, according to Jon Wilner of the San Jose MERCURY NEWS. A source said that current estimates call for a net surplus of $45M, "resulting in distributions...

NBC IndyCar analyst Paul Tracy to have scaled-back role this year

Daily / Tuesday, April 13, 2021
NBC Sports IndyCar color analyst Paul Tracy "will have a scaled back role" during the '21 season, according to Nathan Brown of the INDIANAPOLIS STAR. Tracy is scheduled to work seven race weekends in the booth, "rather than his full-time role of the prior two seasons." That...

NBC taking primetime Olympics set outdoors for first time

Daily / Tuesday, April 13, 2021
Mike Tirico will host NBC’s primetime coverage of the Summer Games “from an outdoor location in downtown Tokyo,” marking the “first time in NBC's 16 Olympics broadcasts that the primetime show will be broadcast from outdoors,” according to Joe Reedy of the AP. The set will be on a...

MLS hopes hefty content fuels media-rights increase in new deals

Daily / Tuesday, April 13, 2021
When MLS starts renegotiating its media-rights deals in May, it will come to market with every piece of content it has -- local games, its out-of-market package, national games, int'l rights, sports betting data rights. “We are now in a position to go to market with a...

Showtime acquires four-part docu-series on '80s boxing legends

Daily / Monday, April 12, 2021
Showtime has acquired "The Kings," a four-part documentary series about the careers of legendary boxers Roberto Duran, Marvelous Marvin Hagler, Thomas Hearns and Sugar Ray Leonard. The series will explore each fighter’s personal story as well as the '80s boxing renaissance that was defined by their greatest matches. "The...

ESPN airing gambling-focused "BetCast" presentation of NBA game

Daily / Monday, April 12, 2021
ESPN has "come up with a game presentation" for fans interested in sports betting, and execs call it the “BetCast,” according to Brian Steinberg of VARIETY. On Wednesday at 7:00pm ET, the net will "air an alternate feed" of Nets-76ers, where those "eager to discuss spreads and odds ...

Penguins utilizing Community platform to text groups of fans

Daily / Monday, April 12, 2021
The Penguins are among the businesses using the platform Community, which "lets companies and people send text messages in groups or one-on-one to those who sign up with their phone numbers," according to Sahil Patel of the WALL STREET JOURNAL. Community "shares the names, ages and locations of...